We're getting older. Britain - and the North West in particular - faces unprecedented demographic change with fewer young people and increasing numbers of people aged 50 and over.
5050vision is a strategic partnership of key public, private and voluntary sector organisations, for example Northwest Development Agency, the Regional Assembly and Age Concern.
The partners aim to influence policy and decision makers to act, to exploit the opportunities offered by the over 50s in the labour market, in business enterprise and to ensure their skills, knowledge and experience are not lost to the regional pool.